Laiqa and Imbue Natural Merge to create “I’m Laiqa”
Discover your Menstrual Wellness Quotient with “I’m Laiqa”
Laiqa , a period care brand & Imbue , an intimate & sexual wellness brand have come together to create “I’m Laiqa” with a vision that “every woman on the planet should have a healthy menstrual cycle”.
A healthy menstrual cycle is the window to overall feminine wellness, and I’m Laiqa is creating an ecosystem of natural science led products, tech-enabled services such as menstruation management solutions and omni-channel consultations to achieve this goal. The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean , credible and convenient products ranging across menstrual hygiene , menstrual wellness, sexual wellness, hormonal health & general wellness.
“Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team which has developed patented products like Intimate Wash & redefined the prevalent sexual wellness narrative with Firefly Stimulant & Shilajit for Women. Now with the holistic range of 25+ products & services, I’m Laiqa is a true companion to a woman.” says Monica Bindra , Co-Founder & Head of Products.
“With the merger we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content , consultation and convenience. With over 500 offline recommending wellness consultants and 2500+ educative material, our technology platform , now allows us to take this opportunity online, supported with an interactive content library and a tracker linked subscription model for our products.” says , Sayantan Bhattacharjee, Co-founder & Head of Business.
I’m Laiqa already has over 2 lac consumers, 25K engagedaudience on social communities and is available across all major ecommerce platforms & 1500+ stores. Its App Period Pal provides women with a personalized platform that integrates validated research, credible subject matter experts, technology tools and consumer insights to deliver a robust decision model – Menstrual Wellness Quotient. In less than 6 months, Period Pal already boasts more than 1 lac downloads and is growing rapidly to be not just a companion but a true confidante of every woman.
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