Aakriti Jayant Chhaparia, co-founder of Lamior | cosmetics & skincare Shares Her Success Journey

Q1. What inspired Aakriti to create LaMior?

Aakriti was inspired to create Lamior with a clear vision: to bring clean, plant-based, and vegan makeup to the Indian market, without compromising on performance. When she and her husband sought to build something meaningful together, their shared inspiration stemmed from a desire to introduce skincare-infused clean makeup to the Indian market. They recognized a gap in the market for high-quality, skincare-infused makeup that caters to the needs of modern women. Lamior was born out of their shared dream to offer quick, easy, and long-lasting makeup solutions that blend scientific research with the nourishing power of superfoods. Our creations cater to modern, busy women, offering quick, easy, long-lasting, and fuss-free makeup that seamlessly integrates into their everyday lives, promoting confidence from within.

Q2. How does LaMior balance natural ingredients with high-performance makeup?

LaMior creates high-performance makeup enhanced with superfoods and natural ingredients, striking the ideal balance between nature and innovation. Their state-of-the-art cosmetics manufacturing facility, which places a high priority on thorough research and development, is the source of their dedication to quality. Because none of the Notorious Nines—parabens, sulfates, silicones, or other potentially dangerous ingredients—are used in their formulations, each product is guaranteed to be safe and kind to skin. LaMior enhances the sensory experience by using food-grade oils, extracts, and flavours to create natural aromas by harnessing the force of nature. To offer an unparalleled and luxurious experience, they carefully adhere to their strict safety standards and, where needed.

Q3. What role does technology play in Lamior’s formulations? Given Aakriti’s background as a software engineer, we would like to understand how technology influences product development could be intriguing.

With her love for technology, Aakriti has introduced innovative approaches into Lamior’s product development. One standout is the Glow Burst Encapsulated Foundation, which utilizes Encapsulated Pigment Technology to give the skin a radiant glow. Another is the Soft Focus Talc-Free Airbrushing Powder, which uses advanced technology to achieve a flawless, airbrushed finish without the use of talc. Aakriti’s love for plants and herbs, combined with her technical expertise, inspired her to create Lamior, a brand that balances cutting-edge technology with the purity of nature. In her R&D lab, she finds joy in crafting high-performance products that make natural beauty accessible to everyone.

Q4.What impact does Lamior hope to make in the beauty industry?

Lamior aims to revolutionize the beauty industry by offering high-quality, clean, and vegan makeup products that are infused with skincare benefits. The brand focuses on creating products that are not only aesthetically pleasing but also effective and gentle on the skin. Aakriti believes that beauty as a concept continually evolves with time and trends. Today, makeup is more than just the basic four products in your vanity. To some, it can be the means to feel more confident and beautiful, while for others it can be a way of expressing themselves! Through these efforts, Lamior aspires to inspire a new generation of beauty consumers and elevate the standards of the industry as a whole.

Q5. How does Lamior cater to diverse skin tones and types?

Lamior prioritizes creating high-performing vegan beauty products that cater to the diverse needs of its customers, with a particular focus on the Indian demography and weather conditions. The brand’s commitment to clean beauty and education empowers individuals to feel confident and comfortable in their skin. By using superfood-based, uncomplicated ingredients and offering a range of 12 shades tailored to Indian skin tones, such as in the Phyto Radiance Serum Foundation, Lamior ensures that everyone can find their perfect match for everyday use. Their goal is to provide simple, seamless, and healthy beauty solutions for all.

Q6. What sustainability practices does Lamior follow?

Lamior was created with a vision to offer not just high-performance makeup but also products that are kind to both the skin and the planet. They use only the best ingredients and reduce waste since they carefully oversee every part of their product production under one roof. In keeping with its sustainability objectives, their inventive formulas—such as the pH Adaptive Lip Stains and Diamond Lustre Highlighter Palette—incorporate natural food-grade oils, extracts, and tastes. Lamior limits its environmental effect while guaranteeing high performance of the products.

Q7. How does Lamior engage with its community?

Lamior believes in empowering modern, busy women by creating makeup that is not just about looking good but feeling good, too. Their vision is to provide quick, easy, long-lasting, and fuss-free solutions that seamlessly integrate into daily routines, promoting confidence from within. To foster this connection, Lamior actively engages its community through social media interactions, beauty tutorials, and by inviting feedback and suggestions. They create a dialogue, not a monologue, making sure their customers are a part of their journey. By hosting interactive sessions and sharing user-generated content, Lamior ensures their community feels like an integral part of their brand’s story.

Q8. What challenges did Aakriti face while establishing Lamior?

Initially, one of our major hurdles was educating customers on the benefits of clean beauty. It is still a dominant mindset that clean beauty products trade quality and are inefficient in delivering results because they lack certain ingredients. However, with every product we launch we are actively working to achieve a sustainable mindset that clean beauty can be possible without compromising product performance. Overcoming this challenge requires extensive outreach efforts and transparent communication to build trust and loyalty among our audience.

Q9. Can you describe a memorable Lamior product launch?

One of the most memorable and challenging product launches was of our bio-advanced tech-based Glow Burst Encapsulated Foundation. We are the first ones in India to manufacture and launch a product based on micro-droplet pigment encapsulation. Given the product is of 98% natural origin while giving the most skin-like radiant and seamless finish was also a big challenge. We could have opted for the easier route by launching a regular foundation but we always want to give the best of quality and sensorial experiences to our customers, hence we spent hundreds of hours in its R&D and the launch. And we are super elated as it has been very well received and appreciated by our customers. The product went viral on the day of its launch.

Q10. How does Lamior stay ahead of beauty trends?

Through extensive research and development, Lamior innovates and creates products that cater to the desires of their clientele. By collaborating with influencers and beauty experts, Lamior gains valuable insights into emerging trends and ensures their offerings remain relevant and exciting. Their active engagement on social media platforms allows them to connect directly with their customers, understanding their needs and preferences in real-time.

Lamior Website-
https://www.lamior.com/

Lamior Instagram-
https://www.instagram.com/lamiorofficial?igsh=eWVwenJtMWZ4cDA2

Founder Linkedin –
https://www.linkedin.com/in/aakriti-jayant-chhaparia?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Lamior Linkedin-
https://www.linkedin.com/company/lamior/