India’s Nutrition Brand that Promises to Never Put an End to Celebrating Pride

India’s Nutrition Brand that Promises to Never Put an End to Celebrating Pride

Mumbai, Maharashtra, India
Fast&Up, India’s leading active nutrition brand believes that inclusion is the path to empowerment. When there is equal representation of people – regardless of their gender identity, body types, special abilities, etc. When there is more conversation, we normalize it for tomorrow. Pride month or no pride month, we are a proud ally – today, tomorrow and everyday.

Fast&Up India provides quality nutrition for everyone

At Fast&Up, we believe in inclusivity across diversity. Our Nutrition is for everyone. We are also inviting people to get in touch with us and we will be happy to feature them in our shoots. We have associated ourselves with two organizations to spread awareness and talk openly about the queer community.

One of them being Y’ALL, a Manipur-based organisation that works with the queer community to make sports more inclusive, to de-stigmatize them, to give them a safe space to come together as one, provide equal opportunities, prevent separatism and help them excel in football. They are India’s first all-transgender football team to play from the north-east. The other one being Nazariya, a queer feminist resource group that works to make LGBTQI lives visible to the public eye. The idea here is to make the queer community a part of our society by normalizing talking about them.

Fast&Up believes that inclusion is central to someone’s well-being and growth. Assurance and support from peers and like-minded people not only helps build communities at large but also promotes a sense of value and worth for a person, propagating a healthy outlook and encouragement for all. Striving for an inclusive community improves the quality of individual performance and provides more opportunities for people to participate and contribute.

About Fast&Up

Fullife Healthcare Pvt. Ltd., market leader in nutrition and immunity, was founded in 2011 and is India’s largest effervescent nutrition manufacturer. Fullife is the parent company of Aeronutrix Sports Products Private Limited, whose flagship brand ‘Fast&Up’ was brought to India in 2015 under their ‘active’ lifestyle segment. Fast&Up products are backed by innovative Swiss technology and effervescent science with in-house R&D centre and EU compliant manufacturing units. Fast&Up is the nutrition of choice for many for their nutrition & immunity needs including several professional sports athletes and was the official nutrition partner for Chennai Superkings. Its flagship products such as Fast&Up Charge (India’s number One Vitamin C immunity booster) and Fast&Up Reload (electrolytes) continue to retain most demand apart from new segments like Fast&Up Terra (plant-based nutrition) being introduced. Fast&Up is the only brand to have informed choice and informed sport certified across its flagship products. After building an established presence in India and Italy (2018), the brand is now expanding its reach to tap other European co countries and the American market.

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Pavita Jones