Seco Tools, A golden achievement – Seco’s brand strategy wins big at Transform Awards Europe 2024

Seco Tools, A golden achievement – Seco’s brand strategy wins big at Transform Awards Europe 2024

A golden achievement – Seco's brand strategy wins big at Transform Awards Europe 2024
Last September Seco launched a radically updated visual identity and a long-term brand strategy. The company described this as the first in a sequence of major steps, as the business positions itself as a leading global name for industry innovation, efficiency, and sustainability.

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On April 17, Transform Magazine hosted their yearly event Transform Awards Europe in London, which awards excellence in rebranding and brand strategy with a focus on transformative creativity, strategy and implementation.

Seco won the prestigious Gold award in the category: Best Visual Identity from the engineering and manufacturing sector, which was accepted on stage by Per-Lennart Berg, Vice President Brand & Communication at Seco; Bettina Palmen, Brand Manager & Project Lead; and their partner agency, Interbrand. Seco also celebrated winning two bronze awards in the categories Best Expression of a Brand on Social Media Channels and Best Brand Evolution.

“I am so proud to share the news that Seco is now an award-winning brand, recognized at the reputable Transform Awards. This is an amazing achievement that the business and project team should be very proud of. We’re taking huge steps as a business so it’s very exciting to be able to celebrate one of them – our new visual identity and strategy,” says Per-Lennart Berg.

“Internally the brand has been received with welcome arms, partly because we ensured the new brand reflected our values and culture: bright, positive, and absolutely ready for the future. We’re excited to be among other well-renowned brands this evening, and celebrate everyone’s hard work and success,” says Bettina Palmen.


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European Transform Awards 2024
With its origins in Fagersta, Sweden and present in more than 75 countries, Seco is a leading global provider of metal cutting solutions for indexable milling, solid milling, turning, holemaking, threading and tooling systems. For nearly 100 years, Seco has driven excellence throughout the entire manufacturing journey, ensuring high-precision machining and high-quality output.
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Pavita Jones