BenQ APAC, The World Only 3-in-1 AI Kiosk Break Into Market An AI Automated Restaurant Debuts at COMPUTEX

BenQ APAC, The World Only 3-in-1 AI Kiosk Break Into Market An AI Automated Restaurant Debuts at COMPUTEX

The World Only 3-in-1 AI Kiosk Break Into Market An AI Automated Restaurant Debuts at COMPUTEX
Qisda Fleet of Smart Catering Targets a USD 180 Billion Opportunity for Digital Transformation in APAC.


The vigorous development of AI technologies has led to a dynamic market. The key challenge for enterprises now is how to implement these technologies effectively, assist to expand businesses growth. The smart catering exhibition area of BenQ Group Smart+ AI NOW booth at COMPUTEX, in collaboration with Partner Tech and WiXtar (formerly known as LaFresh), showcases AI-powered restaurant solutions. Partnering with Michelin Bib Gourmand recommended restaurant “MOON MOON FOOD”, the exhibition features the theme “AI Plus+ MOON MOON FOOD”, integrates AIoT applications and a SaaS data platform, and introduces the world only 3-in-1 AI self-ordering Kiosk. This initiative aims to bring AI into practical use, creating replicable AI application cases in the Asia-Pacific region, and assisting enterprises in exploring new market opportunities.

The World Only 3-in-1 AI Kiosk Makes Technologies Approachable and Promotes Automation in Store
Since the launch of ChatGPT, the practical application and productization of AI technology have become a trend. According to the latest report from IDC “Worldwide AI and Generative AI Spending Guide,” there is strong demand for generative AI in the Asia-Pacific region. Spending on AI-centric software, services, and hardware in the region is projected to reach US$26 billion by 2027, with a CAGR of 95.4% from 2022 to 2027.

WiXtar is dedicated to assisting enterprises in their digital transformation of brick-and-mortar store by operating LaaS (LaFresh as a Service) data platform and ecosystem with partners. By integrating diverse AI technologies, WiXtar aims to become the leading AI integration service provider for F&B and retail industries in the Asia-Pacific region, empowering businesses achieve efficient management and performance enhancement.

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At COMPUTEX, the new launched 3-in-1 AI Kiosk, turning the limitless imagination of AI applications in store automation into reality.

  • “AI Persona Marketing Recommendations”: Utilizing AI image recognition technology, this feature categorizes consumers with precision. Virtual personas, created through AI image generation technology, provide personalized recommendations, resulting in precision marketing that helps increase average transaction value and product sales.
  • “AI Multilingual Menu”: Powered by the OpenAI GPT model and Google Translate, this feature creates multilingual menus with instant translation, overcoming language barriers and ensuring accurate ordering. This service offers convenience for both local consumers and foreign tourists.
  • “AI Voice Recognition Ordering”: By leveraging Microsoft Azure Speech-to-Text and the semantic analysis of OpenAI GPT, this feature accurately interprets consumer needs and suggests corresponding products. This service is ideal for drive-thrus and assists the elderly in adapting to digital tools, enhancing the consumer experience for all age groups by providing a friendly and convenient service.

Pete Wang, President of Partner Tech and Chairman of WiXtar, stated “The application of artificial intelligence in catering industry is not intended to replace human labor but to reduce the burden on difficult market situation of labor shortage. The development and integration capabilities of WiXtar aim to bring AI applications into practical use, achieving operational automation. This allows human resources to focus on more valuable services, thereby increasing per capita productivity at both the store and headquarters levels.”

The First AI Fully Automated Smart Restaurant “AI Plus+ MOON MOON FOOD” Debuts at COMPUTEX
For six consecutive years, the renowned Taiwanese restaurant “MOON MOON FOOD” has been awarded the Michelin Bib Gourmand. Known for its consistently excellent food quality, it has become a staple for locals and a must-visit for Japanese and Korean tourists. Its highly sophisticated and technologically advanced stores also attract numerous industry peers seeking inspiration.

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AI Kiosk is now available at COMPUTEX, in collaboration with MOON MOON FOOD to extend its actual applications in stores. The exhibit features three types of AI-powered ordering services, integrating Point-of-Sale, Kitchen Display Systems, and Digital Signage Solutions. Additionally, it includes two AI-based food delivery services: Automated Food Delivery Express and Delivery Robot. This “AI Plus+ MOON MOON FOOD” setup showcases a fully automated smart restaurant, setting a new benchmark for AI automation in restaurants, aiming to enhance service efficiency and optimize the consumer experience through digital transformation.

May Kang, CEO of WiXtar, stated, “Since 2023, 45% of new opening restaurant in Taiwan focus on self-ordering services, with Kiosk transactions accounting for 90% of orders. By leveraging resources with AI partners, WiXtar anticipates a surge in demand for AI applications as related technologies mature and market acceptance grows.”

Qisda Grand Fleet of Smart Catering: WiXtar Targets a US$180 Billion Digital Transformation Opportunity
According to reports from Taiwan's Ministry of Economic Affairs and market research firm Mordor Intelligence, the F&B market in Taiwan and Southeast Asia is expected to exceed US$180 billion this year. Riding the wave of consumer trends and digital transformation opportunities in the Asia-Pacific region, WiXtar, a subsidiary of BenQ Qisda Group's Partner Tech, boasts over 30% market share in Taiwan and Singapore’s F&B industry.

WiXtar offers comprehensive AIoT integrated solutions for store automation to support cross-border enterprises expansion in Taiwan and Southeast Asia. The LaaS data platform ensures seamless integration with local systems, manages currency differences, tax regulations, and other transaction standards. Through cloud computing, data is fully transmitted back to the Taiwan headquarters, aiding localized operations. WiXtar positions itself as the ideal partner for businesses looking to scale operations and embrace digital transformation, venturing into new markets alongside clients.

Partner Tech and WiXtar participates in BenQ Group Smart+ AI NOW exhibition at COMPUTEX and exhibit smart catering solutions on the 4th floor of Hall 1, Taipei Nangang Exhibition Center from June 4 to June 7. The booth number is L0118, and the BenQ Group companies will together create a smarter and more sustainable future.

Pavita Jones